Cream review: Axe Denim lather shaving cream

[insomniac]

The local Indian grocery store has been carrying Axe shaving cream, and I finally decided to give it a try.



Yes, it's that "Axe." This is an Indian shaving cream though, courtesy of Hindustan Unilever Limited.

Ingredients: Water, Palmitic Acid, Lauric Acid, Stearic Acid, Glycerin, Potassium Hydroxide, Polyethylene Glycol, Laureth-23, Perfume, Sodium Laureth Sulfide, Cetyl Alcohol, Titanium Dioxide, Sodium Hydroxide, Menthol, CI 19140 [aka FD&C Yellow #5], Disodium EDTA, Hydroxy Toluene, Methylparaben, Propylparaben.

I face lathered, using the small ice cream tasting spoon that I've been using for creams for a while, spread it on my face, and lathered up using my RV-restored Klenzo butterscotch.

The cream was actually pretty good, as I've come to expect from Indian creams. I like it better than Dettol. Nice and slick, protective, and I got a nice thick lather. Here is the brush after one pass of face lathering.



More than enough lather for my usual 2 passes+touchups.

It's actually been a while since I used a cream - like, last year sometime - but this was an easy product to use. Thumbs up there.

The scent is actually nice. It's a definite cologne scent, and while it has been a while since I used it, it reminds me a lot of T&H 1805, which would place it in the "aquatic" category. It's modern, not barbershop, and surprisingly I like the scent.

In India, this stuff is cheap as chips, but it's a bit hard to find elsewhere. But if you like aquatic colognes, it's worth a shot. If you see it on the shelf of your local Indian market, definitely take a whiff, and enjoy the performance.

[CyberJCM]

Fantastic! Nice review!

The lather on brush looks really good, and plenty of it. I can't wait for my son and I to try it! I may need to track down an Indian market and hope they have some if this stuff is as good as it sounds.

Thanks insomniac!

[Whitmore]

I've been avoiding anything named 'Axe' for years, until I recently tried one of their new anti-dandruff shampoos (the menthol one). Despite the fact that there really isn't a menthol blast it's a damned good, refreshing shampoo with a rather unique and pleasant scent.

Based on these experiences I'd really like to give this cream a try some day...

[Threeme2189]

The only Axe product I use is their "Vice" spray deodorant.
If I see this stuff anywhere I will buy a tube.

[Sqratch]

FantAxestic review. I will now be on the hunt to try this

[Oblique Human]

As long as it doesn't smell like a hamper full of week old underwear as its AS, I guess it should be ok.

[GFlanagan3]

what is the scent like? I mean strong and over powering or???

[the_edski]

As long as it doesn't smell like a hamper full of week old underwear as its AS, I guess it should be ok.

[insomniac]

what is the scent like? I mean strong and over powering or???

It's on the strong side. I wouldn't say overpowering though.

[Ssaunders81]

Toluene? Why is paint thinner in shaving cream?

[Krona Kruiser]

Those "cheap" creams from India and Turkey are surprisingly good.

[insomniac]

Toluene? Why is paint thinner in shaving cream?

It doesn't contain Toluene. It contains "Hydroxy Toluene" which acts as an antioxidant, aka a preservative.