I used to be in the "I don't get flakes" crowd. They tasted like an ashtray and burned my tongue. After years of smoking aros and learning to slow down my puffing, I tried flakes again. The difference was amazing. Flakes have to be smoked slowly to get the flavor from them. I would suggest to those that are relatively new to pipes to not give up hope, put it in a jar and revisit them after some time. As your smoking technique improves, your tobaccos will improve with it.