Interesting Conversation with Gillette Brand Manager

[k2clones29]

100 million dollars to develop a razor. HAHAHAHA.

+1, especially since the razor was perfected when the DE was made. What more is there to develop???

Why all this hate for a corporation? Most people work for corporations, most people feed there families thru employment in corporations.
...
We are lucky enough to live in a place (USA) were we have the right to shave anyway we please.
I say go Gillette, make those billions.

For me, personally, I have nothing against Gillette's existence. I agree, go make money, help the economy, employ people. That's all great. But for me, Gillette is not my company of choice for grooming products. There product is sub-par AND more expensive. They win others over by ease of use, convenience, and availability. Those factors are not of value to me. If they are to others (and they clearly are based on the sales), good for them, and good for Gillette.

[otto76]

I shave my "groin area" with a straight razor as nature intended. MISTER MAGNETIC!!!!

(not really)

[Bubblehead]

If they continue losing multitudes of Mach and Fusion to old shaving technology, soap & brushes, they may eventually get the message. So far they aren't getting it but they are part of P&G now, it may take awhile.

Ya know what? B&B needs a sticky. It should be entitled, "Proctor & Gamble owns Gillette AND The Art of Shaving." Why would Gillette, one subsidiary of a larger company, give two flying hoots about losing out to another subsidiary catering to traditional shaving? For one, that'll never happen because cartridges are here to stay. Secondly, even in the unlikely event that it did happen, so what? P&G will just make more money on their Art of Shaving products. In the end, the money all goes to the same pockets anyway. And I say GREAT! That's capitalism at it's finest! I don't use Gillette products (or Schick for that matter) but I hope they continue to prosper, and I have a feeling they will.

[Maxime D.]

Look what I found on the Daily Mail site.



USD Conversion
Cost of a pack of 4 blades + packaging = 45¢

Gillette profit margin per pack =10$

Shop profit margin per pack =3$+-

[ZJ68]

Look what I found on the Daily Mail site.

So?

Got figures for the luxury soaps, creams and brushes wet shaving enthusiasts love? Think they're any more reasonable?

[k2clones29]

I shave my "groin area" with a straight razor as nature intended. MISTER MAGNETIC!!!!

(not really)

[Maxime D.]

So?

Got figures for the luxury soaps, creams and brushes wet shaving enthusiasts love? Think they're any more reasonable?

Luxury is the keyword, Gillette products aren't in this category. Moreover, I didn't figured anything, I found a picture.

[rickboone1]

Not a big surprise. I know a guy on another board that is an engineer for Gillette that had a major role in the development and manufacture of the Mach III and Fusion. He was just notified that he is getting laid off, it seems his services were no longer needed. He isn't impressed with the P&G management of Gillette since 2005.

I am quite honestly looking forward to buying 20 fusion blades every two years going forward (for head shaves). Screw P&G, modern Gillette and their feminzed groin-shaving ideal.

So, you have to be feminized to shave your groin? Hmm....glad I know where I stand.

[HogwildUSMC]

I am quite honestly looking forward to buying 20 fusion blades every two years going forward (for head shaves). :

I have found that my de shaves my head just as well as the fusion did.

[Skyrider55]

Do they have a "Mr. Scruffy"?

Sounds like the Brand manager is filling that role.

[Oblique Human]

A hundred million dollars will buy them a magnetized pyramid on Mars to research and manufacture the next Fused-Mach-Choo that will actually hold an edge after 4 shaves.

[insomniac]

6. Gillette's target is a fictitious character called "Mr. Magnetic" who believes that he has to "look good to feel good". Mr. Magnetic tends to shave his entire body, including what they refer to as the "groin area". They also have Mr. Responsible and Mr. Simple and other characters which represent segments which basically are not willing to spend as much money on Gillette stuff as Mr. Magnetic.

This is called a persona. Most companies use them.

[_JP_]

I remember some stuff from the idiotic Economics class I took. As long as the demand is very high a company can basically charge whatever they want, as long as they maintain a supply to match it. The more people who get fed up with paying $80 a month, the larger message we can send to Gillette that we're sick and tired of being cows in their milk factory, so to speak. The larger a chunk of profits we can all take away from Gillette, the louder our message to them can and will be.

Not going to happen. The human animal is naturally a lazy critter and will do as little as possible meet it's needs. That is the very thing made King Gillette big to begin with. He came up with an easier way to shave compared to using a straight razor.

[maxman]

How much will it cost them to develop a cart tht doesn't cause me irritation on my neck??

[chuck81]

Not a big surprise. I know a guy on another board that is an engineer for Gillette that had a major role in the development and manufacture of the Mach III and Fusion. He was just notified that he is getting laid off, it seems his services were no longer needed. He isn't impressed with the P&G management of Gillette since 2005.

I am quite honestly looking forward to buying 20 fusion blades every two years going forward (for head shaves). Screw P&G, modern Gillette and their feminzed groin-shaving ideal.

Hahaha!!!

[Mapster]

Against their will?

ok....coffee just shot out my nose. HA!

[k2clones29]

How much will it cost them to develop a cart tht doesn't cause me irritation on my neck??

Way too much. Once they do that, there is no point in developing any more carts. Then once their patents end, the money train is over. Look no further than DEs as an example of this. They had to come up with carts as convenience to get back into the market.

[ZJ68]

So, you have to be feminized to shave your groin? Hmm....glad I know where I stand.

"There really is nothing like a shorn scrotum... it's breathtaking- I highly suggest you try it." - Dr. Evil

[Maxime D.]

Today, I leaned a new word in the language of Shakespeare ''Groin''. It's funny because in the language of Molière a groin is a pig nose XD

[DougieB]

Great post. I think that it is common sense that a company charge what the market will bear for a product. I read that at one time the Ford Expidition (big suv on full truck platform) plant was the single most profitable entity in history, worldwide, ever. The were selling an F150 for about 12,000 at the time and adding 1,500 or so to the cost to build each and getting 25-30,000. Something like that.

Gillette has it down to an art form. All there products are very good products. I'm glad they are successful. I won't be buying cartridges, but they have their place. They are selling shaving with a diminished learning curve.