Tabac is classic. Yes there may be "better" performing soaps but (I) think a good bit of the TABAC allure is the invoking of a real old time scent. Soaps like TABAC, MWF, etc.. have staying power with the masses and for good reason. Given that, I will admit that I can get just as good of shave from a $1.09 puck of Williams and the shave from a vintage puck... oh boy!