I go this in a PIF Tuesday and decided to give it a whirl! Smell reminds me of TOBS Mr. Taylor, I think but a bit more subdued. Maybe more like TOBS sensitive. Regular routine of hot shower, soak the pure badger from Whippeddog and then started to lather. Added little bits of water throughout the process and in under a minute had a really good amount of thick lather. Smell was even more subdued after lathering. After three passes with my Futur and Personna Blue and cleanup, I still had a decent amount of lather leftover. Very good slickness during the shave and after rinsing my skin felt good. It was a BBS! Overall, I would recommend this to anyone who likes creams. Thumbs up for me!