I tried my sample of Incense Pure tonight. What I can say is that this is a perfectly named fragrance. I have become quite intrigued with incense frags recently and quite enjoy both Amouage Jubilation XXV and CDG Jaisalmer. I would say that both XXV and Jaisalmer are incense based frags but Incense Pure is all about the incense, incense and more incense. For me it was too much but for those seeking a strong incense frag look no further then Incense Pure.