Guerlain
Les Deserts d'Orient ~Encens Mythique d'Orient, Rose Nacree du Desert, Songe
d'un Bois d'Ete: new fragrances
Guerlain does Middle East. At last! After several companies catered to the
affluent and genuinely discerning Middle-East market, an audience intent on
appreciating perfumes through a profound familiarity with good ingredients and
complex compositions, Guerlain has joined this trend.
Les Déserts
d'Orient (Oriental Deserts) comprises three fragrances, inspired by mythical
raw materials of Middle Eastern origin: incense, rose and oud. The fragrances
are exclusively destined for the United Arab Emirates with some discussion into
expanding distribution into Qatar and Kuwait later on. The Paris flagship
boutique will eventually feature them as well.
This new trio of oriental fragrances is a
tribute to enchanting Arabia with creations that represent the Orient in all its
original splendor. The perfumes are credited to head perfumer Thierry Wasser who
focused on every possible nuance of the Arabian Nights for this Middle Eastern
opus with exotic names. This is Guerlain and at the same time it's beyond
Guerlain, "savage and dark", pettering out into a place of legend and
lore.
The
Exclusive Collection Les Déserts d'Orient by Guerlain
comprises:
Encens Mythique dOrient : A smoky effect, aromatic
waves, a divine emotion. Inspired by frankincense, but given a typical Guerlain
treatment, this sweet & bright musky oriental composition fuses aldehydes
with neroli, moss, saffron, Persian rose, ambergris and musk to render incense
new again.
Rose Nacrée du Désert : An intense rose, a
bold flower, an established mystery. A fragrance built on lush Persian rose, the
legendary blossom of the east. Creamy yet dark, rose is given a mysterious air
via saffron, patchouli and a hint of agarwood (oud), fanned on rich benzoin
resin.
Songe dun Bois dété : A deep leather, sumptuous
woods, supreme momentum. Dry, spicy, smoky effect with authentic oud nuances;
the woodiness is based on cedar, the jasmine heart gives an individual touch.
Saffron and cardamom provide the spiciness, laurel a dry aromatic touch. Oud,
myrrh, patchouli and leathery notes complete the base notes of this intriguing
composition.
The bottles are adorned with Arab-cript calligraphy down one
side, the French names down the other side. They are the tall, architectural
style of the collection L'Art et la Matière with the antique gold overlay on the
sides holding 75ml of perfume. The concentration of the fragrances is Eau de
Parfum for tenacity. Prices are set for 190euros/AED990 per bottle.