Was walking by an upscale shopping area in Boston known as "Copley Place" when I could not notice this outdoor advertisement.
Maybe this is why their products cost so much. They have to pay off their advertising expenses.
On a side note, years ago their was a Crabtree & Evelyn store in Copley Place. The salesperson told me she loved the AOS store.
The reason was guys use to run out of AOS to her store after they saw the prices.