Doing some quick checking, that price is probably in keeping with the average retail price.
Cool Water is a pretty popular cologne, and as such is stocked by most Drug Stores (Rite Aid, Walgreens), and quite a few of the big box stores.
Target has a 2.5 oz bottle for $32.89.
Also, being the holiday season, you might want to look in the gift set section. I have seen a gift set that had a 2.5oz bottle of Cologne, 2.5oz bottle of aftershave, along with 2.5 oz shower gel, and 2.5 oz aftershave balm for $30.
Also, not sure where you live, but if you live nearby a big mall, or an outlet mall, you might have a Perfumania. They are doing a buy one get one for $9.99 sale. The 2.5oz Cool Water is $38.99, but with the BOGO you would get two bottles (5oz) for $48.98 or $24.50 each, which seems to be a really good deal. See here:
Note, if you can afford it, buying the 4.2 oz bottle for $52.99, and adding another for $9.99 is the much better deal, as you would then get the 4.2oz bottles at $31.49 each. So basically for $14 more than the 2.5oz deal, you would be getting an extra 3.4oz of juice!!
Last edited by michiganlover; 12-16-2011 at 05:22 AM.
~~JOHN~~*Founding member of ALPHA Team*