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Uh, I have a silly question.

i like to apply aftershaves on a slightly damp. it allows me to apply it more easily IMO. yeah it dilutes a bit, but that's ok for me.
 
I prefer to wipe the excess water off of my face with my hand (not a towel), then apply AS onto my face while it is still slightly wet.
 
I dry my face but, as posted above, it's all about what works for you. Try both ways and decide for yourself. There's a reason why you see "YMMV" so much around here.
 
I tend to do it after I dry my face unless I am in a hurry, plus I found the burn a little milder if my face was wet.

Jay
 
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