Maybe it's because im only 22, but for me, Gillette is always going to remind me of a part of my life when I never looked forward to shaving and blew over $1000 on new razor cartages over a 2 year period.
They may have been on top of their game back before I was born, but they have definitely lost their way. It seems like there is a trend cheaper products that promise miracles. Gillette definitely gave in. They caved in to the modern age of tv marketing. Now, we are supposed to believe that more blades means a better razor and that a we are supposed to pay $25 for a freaking pack of cartridges that costs like 5 cents to produce. Gillette might have cared about us back in the 60s, but I somewhere along the line, their interest in the consumer dried up. These days, it's all about maximizing profits, not about creating a product people are proud to own.
Don't get me wrong. Im probably one of the younger folks. Our generation grew up with ipods and social networking, and I love new technology and things. But Gillette has reminded us that progress isn't always a good thing.
People will always buy Gillette razors. It's just a fact. Simply put, Gillette has a monopoly on the shaving market and their products are the only ones found in stores. Classic shaving products can be quite a hassle to acquire in comparison to today's shaving stuff. Doesn't get much more convenient than just walking into a store. Im willing to bet that less than 1 percent of guys are actually aware that there is an alternative to cheap plastic razors and overpriced cartridges. They have convinced people that there is no other way to shave. Through their marketing, they have convinced people, that their fusion razors are the first best thing. Has anyone seen their marketing campaign for their pro glide? Jesus, if classic shaving companies spent half this much on getting the word out, I doubt Gillette would still sucking in the masses.
Thanks to : Xillion, Judge Kemp, and AJMiami