There's another vid of him on Youtube, he's definitely a he.

He's speaking Japanese and not polishing shoes in it, so...
I actually tried his method. Works pretty damn well, if a bit laborious. However.. I used to get this shine with just Kiwi cream and a pantyhose buff, but the shoes were sticky afterwards, so I had to make sure I didn't touch them too much when putting them on. With this guy's method, all residue is removed, and they're perfectly clean to be handled by hand. Not sticky or anything!
I'm gonna keep doing it. The brushes are of horsehair, which is pretty cool. There's been talk about horsehair shaving brushes. I tried the one I got on my face before I dipped it in cream.. Ouch! There are softer variants than the one I got, but still!
I don't have any oil like the one he applies after the first cleaning of the shoe, that might be why I don't get the ultra fat/moisturised look on my boots, but still good.
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