One of my buddies was telling me that he was at a famous salon in New York waiting for his wife to finish having her hair done. The owner is a well-known guy with his own line of personal care products. While my friend was sitting there, waiting for his wife, the owner came out and was talking with the people in the waiting room. He said that they talked for a while and he asked the owner for advice about which shampoo to use. He said that they guy gave him a spiel about each of the varieties in his line, then told him that what he used himself at home was Head & Shoulders! He said it's his personal favorite and he doesn't think you can beat it. Unfortunately, he said, he doesn't have an advertising deal with them, so he sells his own stuff.