444 is an outstanding product. An excellent piece of Portuguese tradition. It is made in the northern Portuguese city of Porto, which is also the world capital of Port wine (perhaps the very best well known Portuguese product!).
444 is perhaps also the oldest Portuguese shaving product that still exists today. It is not only a piece of Portuguese tradition - it is also part of the collective memory of the Portuguese people.
Some decades ago, in Portugal, virtually every men in Portugal used 444. Not for the "manly" qualities of the product - those were hard times, and 444 was the only aftershave balm widely available to the majority of the population!
Nowadays, in Portugal, you can find it virtually everywhere, in every drugstore, barbershop supplier, most pharmacies and also in some supermarkets. Very inexpensive, specially if you are able to buy it locally.

I can buy it in local drugstores for a price between €1,75 - €2,50. But this product, with its quality and its vintage aura, had acquired a status on its own, and now it also sells at high-end stores and "vintage-market" shops!
Good to know that this product from my country is now available to the world and is so widely appreciated!

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