I am a night shaver, but I never use a AS Balm. If I have a shave that results in irritation, I will use a block of alum, wait a bit, wash it off and then an alcohol based AS. In the morning I don't do a thing as I've found for me, the best way to get rid of irritation due to shaving is time.
But if applying a moisturizer or AS in the morning works for you - or you just like it - then do it. Can't see the harm.
Zounds! Balderdash! Jumping Jehoshaphat! harumph!
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His Excellency, President for Life, Field Marshal Al Hadji Doctor gearchow, Victorious Cross, Distinguished Service Order and Military Cross recipient, Lord of All the Beasts of the Earth and Fishes of the Seas and Conqueror of the British Empire in Africa in General and Uganda in Particular, Uncrowned King of Scotland.