This is just an observation, but, consider this:
There are some 30,000 registered users of this site. Now, I don't know exactly how many "regular" or "active" users that actually equates to but I am guessing that it is still a fairly significant number.
Now, consider that there are but 145 members of the Brotherhood of the Briar subgroup.
I am guessing that this is a gross under-representation of the number of actual pipe smokers who frequent this site. My guess is that many more of the chaps here would love to join BotB but they have absolutely no idea that it exists. The only reason I found it was because I somehow managed to stumble upon it during a search or there was a link in another thread. I STILL can't find it looking through any of the forums and trying to find a subgroup link. The only way I can get there is because I joined and now have a direct link to it in my "Community" section.
All of this, I guess, is taking the long way around the barn to suggest that perhaps BotB might be worthy of a more visible means of access given the overall nature of the site and the overall nature of its membership. I would think that if one were a DE/straight/wet shaver, one would also be inclined towards other "old school" hobbies and activities like pipe smoking.
Just my $.02.