This afternoon I phoned the Ludovico Martelli company and asked about the Red Proraso shaving cream. Here is the answer I got from the customer service department: “The Red Proraso shaving cream is no longer in production for marketing reasons, and there is no current project to reintroduce this line. We know that many Proraso users would like to have the Red Proraso available again, and we’ll keep this in consideration”.
I’ve also been informed that the Ludovico Martelli company is the actual manufacturer of the Crema da Barba Santa Maria Novella. This for a specific request of the Officina Profumo-Farmaceutica SMN, which was unable to produce by itself its shaving cream, due to increasing export, especially towards the USA. Anyhow it has been clearly specified that Proraso and SMN, although similar, are NOT the same product. These two Italian gems have a slightly different formulation and scent. Looking at the ingredients list, in fact, SMN contains lanolin, while Proraso does not. Also SMN has an inferior quantity of menthol compared to Proraso, hence a lighter scent and a lower “cooling” effect.
A couple of info I wanted to share with B&B members.