I got the package a few days ago, but I hadn't had a chance to shave with it yet because my face was still healing from a Bad Shave(tm) from last week. Anyway, the extent of my previous creams were Proraso and Tom's of Maine Mint. Those were a step above the Gillette and Edge crap in a can, a big step. I think that the TOBS Avocado is as big step over Proraso and Tom's as they were over the goo in a can. Time will tell, the second, and especially third shave will really be telling. First impressions though are very good, my face doesn't feel all torn up and it isn't red and irritated. It doesn't feel dry or stretched. I'm impressed. The stuff lathered up really well, I need to use about 1/3 of what I used tonight though. Anyway, thanks to all those that recommended TOBS avocado.