Bigelow remained a (**) product for me, with great cushion and scent, but if I added too much water, I lost slickness and glide. Such is the danger of using creams, IMO. I must say that compared to the last batch of Bigelow and the first tube of Proraso that I used back in 2009, the scent has definitely improved for me. I never could quite get on board with the medicinal scent that the original sported, but after the reformulation, they toned it down nicely to my nose to make it a much more enjoyable shave.