The brand is Goat Boy or something like that. Tonight I noticed they had bay rum scented blocks so I picked up a small slice and gave it a try. It's really nice stuff...really soft and gentle feeling with a great spicy scent. I followed that with Honeybee Sue's Bay Rum shaving soap, Pinaud Bay Rum splash, and finished with Saint Charles Shave Bay Rum ASB. I may just give myself a spritz of SCS Bay Rum with a Twist EDT to go completely over the edge!