I've been using the American Crew medium hold/medium shine pomade for a couple months now, and it's alright but a little stiff. Before that, I was wearing my hair a little shorter and used Axe Spiked Up Look putty. It's alright, but it's very sticky, and I don't much care for the smell. I'd really like to find something with the same hold as the American Crew but with a little more flexibility, and definitely water-soluble -- I'm sure my wife wouldn't appreciate grease stains on the pillowcases. Of course, from what I can tell, the trade-off is generally hold vs. flexibility, so maybe I'm hunting a unicorn.
"Occam’s razor makes the cutting clean / Shaven like a banker, lilac vegetal"