Third shave today. (yay)
Step 1, I tried as advised 3/4" length of Proraso and stricter adherence to TraderJoe's method. To say, I started out with a well shaken brush and very little water in the bowl. Whipped up the lather which seemed to take slightly longer then I remember but it was coming in nice and thick. And I had plenty enough for maybe 3 good passes. Then I thought, hmm, what if I just add a little more water? And BOOM there was 50% more lather in the bowl, nice and creamy. The stuff was loving my brush. Looked like a really great product.
On to step 2, the pre-shave. I'm not sure how much of a difference it made because I'm still very new to this but I did follow Kyle's pre-shave idea of applying lather (I had much more than I needed at this point) then holding a hot washcloth over my face.
Then for step 3, the shave. What I have done before is to try to
apply the lather to my face - which is hard to describe other than I wasn't really using the brush. Today I actually
used the brush, pushing the whiskers into my face and trying to work the lather into my skin/beard. Took my time at this too (hey, it felt good

). I found that I actually needed
less lather because the brush was, seemingly, creating more on my face. Fascinating. I decided to do my whole face so I could tell if this product would stay for the whole shave and it did! No more disappearing lather!
As a side note I think I will regularly end up re-lathering my "goatee area" every pass because it gives me the most trouble by nature, and having a warm fresh product on there seems to work best. Also I used a smaller bowl this time so I could keep it immersed in warm/hot water throughout the shave. I had a warm thick creamy lather to the end, really got it this time.
Cheers to all the advice, you guys steered me right.

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