Bubbly lather is what Williams is all about.
Not rich, thick lather, but rather copious, bubbly lather. Sure it looks kinds nice, all frothy and white. But what you are really seeing there is mostly air--thus it dissapears rather quickly.
Does it work?
Sure it does.
So does a Bic disposable razor.
In both cases, there are many, better alternatives available.
I will say that everyone should get a puck of Williams and give it a go for a week. I did that, and found that by trying to get a decent lather out of it (soaking puck, not being afraid to load up my brush like a mutha, etc..), caused me to get much better results once I stopped using it and returned to some true quality shave soaps (Tabac, Valobra shave stick, etc.).
There certainly is a certain cratchety old bastard, cheap-skate appeal of Williams. And that's cool. It's just not very pleasant.

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