Per Italian Barber website
"It's back...and it's even better."
Whether that's a reference to the very first XXX or the previous iteration, I don't know.
It refers to the discontinued version which did not have tallow. Here's the entire description:
Italian Barber said:RazoRock XXX Artisan Shaving Soap
It's back...and it's even better. We have brought back our best selling product and have managed to make it even better than the original version. The formula is more natural, it is tallow based, the jar is much better and the scent is still as unbelievable as ever. We thought it was impossible but we managed to make the impossible, possible. Enjoy..XXX is our gift to you!
Size: 125ml / 4.2 FL oz
Artisan Made in Italy.
Scent: Fresh and clean; a cross between a classic Italian colonia and an old-school barbershop!
Ingredients: Water(Eau), Stearic Acid, Cocos Nucifera (Coconut) Oil, Tallow Acid, Potassium, Hydroxide, Sodium Hydroxide, Fragrance(Parfum), Amylcinnamic Aldehyde , Benzyl Alcohol, Citral, Coumarin, Eugenol, Geraniol, Hydrocitronellal, Limonene, Linalool, Isoeugenol, A-Isomethylionone, Oakmoss (Evernia Prunasti).