Here's a tip about the poll listed above (if I understand correctly, which is always open to debate): It won't show you the results to date, unless you vote in the poll. If you vote, you get to see how all the rest of the guys have voted.
Here's my theory: 1. You (the manufacturer of Tabac, Maurer & Wirtz) already own and sell one of the arguably best shaving soaps in existence, and the fragrance of that excellent soap is well-loved by a large segment of the customers, but not loved by all target customers, in fact, the fragrance is an instant turn-off to many.
2. Your objective is to get the (arguably) best of the best performing soaps into the hands of that other half of the targeted customers who might use it over and over again if they would try it, but they can't get past the fragrance.
3. The solution is simple. Buy a product that is already on the market in a slightly different compound, reformulate it to duplicate the soap compound of your currrent product, keep the existing fragrance, maybe tweak the fragrance as needed, then utilize your existing manufacturing and marketing infrastructure to sell it to the remainder of your targeted customers, alongside your other product.
Bottom line, here's what this means, as we've all figured out already: The ones who love Tabac do not necessarily lose any love on Irisch Moos, and the feeling is mutual if you happen to be one who enjoys Moos but dislikes Tabac. This effectively doubles your sales. Thank you, M & W. Please don't change your basic soap formula now that you've got all your bases covered. We don't like reformulations.
PS: I just realized that I should have included a 5th option, for guys who haven't had a chance to use one or both of the products.
Here's my theory: 1. You (the manufacturer of Tabac, Maurer & Wirtz) already own and sell one of the arguably best shaving soaps in existence, and the fragrance of that excellent soap is well-loved by a large segment of the customers, but not loved by all target customers, in fact, the fragrance is an instant turn-off to many.
2. Your objective is to get the (arguably) best of the best performing soaps into the hands of that other half of the targeted customers who might use it over and over again if they would try it, but they can't get past the fragrance.
3. The solution is simple. Buy a product that is already on the market in a slightly different compound, reformulate it to duplicate the soap compound of your currrent product, keep the existing fragrance, maybe tweak the fragrance as needed, then utilize your existing manufacturing and marketing infrastructure to sell it to the remainder of your targeted customers, alongside your other product.
Bottom line, here's what this means, as we've all figured out already: The ones who love Tabac do not necessarily lose any love on Irisch Moos, and the feeling is mutual if you happen to be one who enjoys Moos but dislikes Tabac. This effectively doubles your sales. Thank you, M & W. Please don't change your basic soap formula now that you've got all your bases covered. We don't like reformulations.
PS: I just realized that I should have included a 5th option, for guys who haven't had a chance to use one or both of the products.
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